Prospecting for Diamonds in Network Marketing

If you ask the best earners in network marketing, they will always tell you that prospecting is the key to success.

It's the same as prospecting for diamonds:

Diamonds are very expensive, therefore you don't need to discover a lot of them to become rich.

It's the same with network marketing—all you have to do is locate a few genuine, live gems.

So, how do you go about doing that?

Let's start with a look at what a network marketing diamond looks like.

They will often surprise you.

Collette, one of my friends, was a single mother of five children.

She had little education beyond high school, worked as a part-time secretary, and owed a lot of money.

Collette didn't seem to be a diamond on the outside, but she had a huge incentive to succeed: she was the only supporter for her five children.

The first characteristic of a diamond is a strong purpose, or "why."

Collette is now the highest-earning member of the network marketing business she represents.

Beyond the main "why," diamonds like Collette are receptive to mentoring, they plan daily time for their business, they're cheerful and optimistic, and they're glad to have discovered the perfect business.

Let's talk about how you can locate those gems now.

Diamonds may be there in your own backyard.

They may be your parents, children, other relatives, friends, coworkers, pastor, accountant, attorney, hair stylist, or anybody else.

These are the individuals that comprise your warm market (people you know and who know you).

When you join a network marketing firm, you typically create a list of everyone you know and begin contacting them about your business.

Unfortunately, this typically ends in disaster since, as a novice networker, you are probably unprepared to deal with your prospects' inquiries and objections.

However, if you are prepared and know how to prospect, you will be able to break into your warm market.

Instead of contacting individuals you know and informing them about your business, spend time getting to know them and learning about their lives.

Use the acronym FORM, which stands for family, occupation, recreation, and money.

In your discussion, inquire about time spent with family, how their work or company is doing, what trips they have planned, and how they intend to save for the future.

Listen for areas that are generating stress when you ask these questions: working too many hours, not spending enough time with family, the potential of a layoff, little time or money for vacations, no savings or extra money for investments, and so on.

Make a mental note of such places.

When you've identified two or three stressors, it's time to pitch your company idea with a query like: "You have many areas that seem to be generating stress (explain each briefly), and I'm wondering whether you'd be open to a potential solution?"

If the individual reacts positively, offer facts about your company and how it will alleviate their tension.

There's a whole universe of gems outside your cozy market.

You just need to sift through the dirt to locate them.

It would be much great if they discovered you.

This is known as attraction marketing.

You establish yourself as an expert, and high-quality prospects approach you.

Magnetic Sponsoring is one of the finest training programs for attraction marketing.

It will show you how to position yourself to attract high-quality prospects.

Purchased leads are another excellent method to discover gems.

There are a lot of businesses that will handle your advertising and prequalification for you.

You'll be dealing with individuals who are already interested in starting a home business, so all you have to do is pitch yours.

The majority of the lead businesses will give you with scripts, and some will even provide phone training.

Cutting Edge Media is a good location to start your search.

Advertising has helped a lot of prominent network marketers build huge networks.

Small classified advertisements are placed in newspapers, business publications, and on the internet.

The message and website will continue to pique the prospect's interest, leading to the next step—a phone call to you.

Prospecting may be done in a variety of ways.

Take the time to speak with your company's top earners on how they prospect.

Read books, listen to CDs, and participate in teleconferences and webcasts.

Make yourself a sponge for prospecting information.

Decide which techniques will work best for you and your life, then put them to use every day.

You'll quickly have a network full of gems if you work regularly and persistently.

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